Build what makes you different.We’ll handle the rest.
SeedStack gives connected-product startups the software, cloud and device infrastructure they need to get from prototype to market — without building an entire platform team.
Your seed money should build your advantage.
Your device, algorithm and intellectual property are what make your company valuable. Account systems aren’t.
Neither are authentication, device provisioning, telemetry pipelines, dashboards, cloud infrastructure or another admin portal.
Yet turning a prototype into a commercial product suddenly requires all of them.
Rebuilding commodity infrastructure
- Months recruiting backend, embedded, cloud & frontend engineers
- Building device management and data infrastructure from scratch
- Configuring multi-tenant auth, organization roles, and device permissions
- Ongoing DevOps overhead, database tuning, and security patches
Result: Early funding gets consumed building software your customers never even choose you for.
Focus on your actual product
- Existing cloud and device infrastructure ready from day one
- 100% of engineering focused on your hardware, algorithm and user value
- Hands-on technical collaboration with experienced founding engineers
- Commercial customer pilot web apps delivered in weeks, not quarters
Result: You reach paying customer traction and commercial revenue faster with less burn.
The stack behind your product.
Everything between your product and your application.
Connect
Connect hardware, sensors, tags and physical touchpoints straight to the cloud.
- Device provisioning and status monitoring
- Hardware, sensor, QR and NFC integration
Core capabilities
- Device onboarding and provisioning
- Cellular, Wi-Fi and low-power network integration
- Dynamic QR routing and NFC interaction handling
Identify
Complete user management and access control built for connected devices.
- Customer accounts and team access
- Device-level permissions and ownership
Core capabilities
- Single sign-on and token-based authentication
- Multi-tier organizational roles and access controls
- Customer tenancy boundaries and security
Process
Handle data streaming from connected devices and physical interactions.
- Event routing and data ingestion
- Automated condition triggers and alerts
Core capabilities
- Data normalization and ingestion pipelines
- Event routing and automated retry logic
- API endpoints and webhook triggers
Store
Scalable data storage designed for sensor readings, device history, and operational logs.
- Time-series sensor telemetry storage
- Device configuration and lifecycle history
Core capabilities
- Time-series data storage
- Automated backups and data lifecycle policies
- Standardized querying and export interfaces
Understand
Turn raw hardware readings into clear insight for your team and your end customers.
- Customer-facing operational dashboards
- Configurable threshold alerts and notifications
Core capabilities
- Operational dashboards and time-series charting
- Alerts and notifications via email or webhook
- Fleet health diagnostics and trend reports
Operate
Production-ready cloud operations so you never have to configure servers.
- Managed cloud deployment and global hosting
- Continuous monitoring, updates and maintenance
Core capabilities
- Managed cloud deployment and hosting
- Uptime monitoring and system health checks
- Managed updates and infrastructure maintenance
Have custom sensors, protocols or edge constraints? We configure the stack around your hardware.
Your product. Your brand. Powered by SeedStack.
SeedStack isn’t simply invisible cloud plumbing and APIs. Your team and customers receive a complete, production-ready web application configured around your physical devices.
Device Fleet Management
Provisioned hardware, heartbeat frequency, and connection state.
Already powering real products.
Real physical-product and sensor companies operating in the field today, with software and cloud infrastructure handled by SeedStack.
AgriSound
Visit websiteSmart listening technology for agriculture and biodiversity
AgriSound develops bioacoustic listening devices that capture pollinator activity in commercial orchards and farms to optimize crop yields and track biodiversity.
SeedStack provides the software and cloud infrastructure behind AgriSound’s connected product.
AviaSENZE
Visit websiteIntelligent monitoring for the poultry industry
AviaSENZE develops technology for the poultry industry, focused on digitising animal health, welfare and productivity monitoring.
SeedStack provides the software and cloud infrastructure behind AviaSENZE’s connected product.
Hire a platform. Not a platform team.
Connected-product companies often assemble an entire cloud platform engineering squad before having verified product-market fit.
Build it yourself
Multiple specialist hires across several disciplines:
Recruitment search time + months of initial development + ongoing maintenance and patching overhead.
Start with SeedStack
A fraction of the cost of building an internal platform team:
We work with a small number of companies. Deliberately.
SeedStack isn’t an anonymous self-service platform. We work closely with a small portfolio of early-stage companies — around 20 companies at any one time — so we can understand what they’re building and help solve the difficult parts.
You work directly with the people building SeedStack. That means we can understand your product, adapt the platform where necessary and help solve problems that don’t fit neatly into a support ticket.
Direct access
Work directly with experienced founders who have built and scaled connected platforms, not a support queue.
Built around your product
We adapt the platform around your specific hardware, sensors and data requirements, rather than forcing you into a rigid generic template.
Aligned incentives
Our job is to help you reach market and build a successful company — not maximise your dependency on SeedStack.
Built by founders, for founders.
We’ve spent our careers building technology companies and products — from first prototypes and fundraising through to international growth and successful exits.
SeedStack brings that experience, and the infrastructure we’ve repeatedly needed along the way, to the next generation of connected-product founders.
We hope you outgrow us.
SeedStack is designed to get you from prototype to commercial product without locking you into your starting platform.
Stay with us. Integrate into something bigger. Bring the platform in-house. Get acquired.
Your success shouldn’t be constrained by the technology you started with.
Building something interesting?
Tell us what you’re working on.